Nine questions on what the Redion Holiday Barometer 2026 found, answered in a sentence each.
According to the Redion Holiday Barometer 2026, geopolitical tensions are reshaping destination choices, with travelers increasingly favoring safer and closer destinations.
No. Travel demand remains historically high, and most travelers are maintaining or increasing their travel plans.
Safety has become one of the most influential destination-selection criteria globally.
Not generally. Travel budgets remain resilient and many travelers expect to increase spending in 2026.
Yes. Many travelers are choosing destinations closer to home while maintaining their overall travel plans.
Sustainability remains a priority, but a gap continues to exist between intentions and actual travel behavior.
Increasingly so. Adoption is particularly strong in India, North Asia and the Middle East.
Trust, accuracy concerns, privacy considerations and the preference for human interaction remain major barriers.
Adaptation. Travelers are adjusting destinations, planning behavior and decision-making processes rather than reducing travel altogether.
The 2026 edition of the Holiday Barometer was conducted by Redion, formerly Europ Assistance, with the support of Ipsos in 26 countries.
In each country, 1,000 consumers aged 18 and over took part in an online questionnaire. Each sample was constructed using the quota method (gender, age, profession), with stratification by region and city size.
The survey was conducted between 27 February and 7 April 2026 and explored consumers’ holiday plans and travel preferences.
| Countries surveyed | 26 |
|---|---|
| Respondents per country | 1,000 |
| Total respondents | 26,000 |
| Minimum age | 18 |
| Method | Online questionnaire |
| Sampling | Quota method |
| Fieldwork | 27 Feb to 7 Apr 2026 |
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