How a leading Telco operator embedded device insurance into its financing offer — and achieved a 70+ NPS.
Standing out in a commoditised market
Telco market is intensely competitive. Our partner — one of the largest telco operators — was looking for a way to add tangible value to its devices financing offer, differentiate at the point of sale, and build stronger post-purchase loyalty with customers buying new or refurbished smartphones.
The challenge: the solution had to be seamless to sell in-store, simple for customers to understand, and fully digital in its servicing — from subscription to claim resolution.
Device protection — bundled into the financing plan
We designed a modular device protection insurance product embedded directly into the monthly financing instalment — making it effortless to sell and easy for customers to adopt.
A benchmark program — and a 70+ NPS
“A seamless, digital-first product that customers love — and that sells itself at the point of financing.”
70+
Customer NPS
< 2 days
Device replacement (major cities)
100%
Digital customer journey
50+ %
Attach rate on eligible sales
Partner with us to launch and grow insurance programs faster.
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