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Health, Senior care

Protecting what lets you hear the world

20 Oct 2026
For many people, essential devices are much more than products. They are gateways to communication, independence, work, learning, and social participation. Through its Insurance Distribution Partnerships (IDP) Unit, Redion works with retailers, manufacturers, and industry experts to design protection solutions tailored to the specific needs of their customers and markets.

A partnership built around hearing care

Hearing care provides a powerful example of this collaborative approach. Together with Amplifon, one of Europe’s leading hearing care specialists, Redion has developed protection solutions that help hearing-aid users safeguard devices against loss, theft, and accidental damage.

And this is only the beginning. Redion and Amplifon are already shaping the next wave of “silver care” services, designed to further enhance Amplifon’s offering and support hearing-aid users in their everyday lives – from access to health networks to home care services.

Protection designed for real-life needs

The initiative combines Redion’s insurance and care expertise with Amplifon’s deep understanding of hearing care and customer needs, resulting in a solution designed to provide reassurance when a vital device is unexpectedly lost or damaged. The program has been deployed across several European markets and has demonstrated strong customer adoption and satisfaction.

Creating value through complementary expertise

Beyond the product itself, the partnership illustrates how complementary expertise can create meaningful value for customers. Rather than applying a one-size-fits-all approach, Redion works alongside sector specialists to build solutions that reflect the realities of everyday life and the specific challenges faced by users.

“For many people, a hearing aid is far more than a medical device. It enables conversations with loved ones, participation at work, and engagement in everyday life. By working closely with Redion, we have been able to offer our customers additional peace of mind, ensuring they can continue to rely on these essential devices when they need them most.”

Nicolò Cipollina, Global Customer Offering Director, Amplifon

A scalable model for future partnerships

For Redion, the Amplifon program also demonstrates the scalability of a collaborative model that can be applied across sectors and product categories.

“Our role is to combine insurance expertise with the specialist knowledge of our partners to create solutions that address real customer needs. The partnership with Amplifon shows how co-designing protection programs can deliver value for customers, strengthen partner propositions, and support everyday wellbeing. This approach can be replicated across many industries where products play an essential role in people’s lives.”

Florent GUILLAUME, Chief Commercial Officer Non-Motor, Insurance Distribution Partnerships (IDP)

By bringing together complementary expertise, Redion and its partners are creating solutions that help people stay connected, confident, and engaged in everyday life.

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