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Discover what’s influencing Australian holidaymakers in 2026 with Redion’s, latest Holiday Barometer. In February, we asked 26,000 respondents across 26 countries what travel means to them- from growing safety concerns impacting destination choices to the rise of AI in trip planning and booking. Read the full report to understand the insights shaping the Australian tourism landscape.
Key Insights Discovered
Nearly half (47%) of Australians consider safety when choosing a destination and are three times more likely than UK and North America to avoid travel altogether if safety feels uncertain.
Key Insights Discovered
While 92% of Australians know AI tools, just 1 in 4 are using them for travel planning.
Key Insights Discovered
Key Insights Discovered
With 51% of trips lasting around one week, Australians are increasingly favouring shorter breaks that align with time and budget constraints.
With tensions in the Middle East showing signs of stabilisation and travel corridors reopening, we’ll likely see Australian travellers begin to move from hesitation back to consideration. While recent events disrupted confidence, particularly around transit hubs and long-haul routing, traveller sentiment will gradually normalise as airlines restore schedules and governments update travel advisories so customers may now also be eligible to purchase travel insurance.
Travellers remain more conscious of geopolitical risk, but they are also more informed, flexible, and willing to re-engage when conditions permit. Importantly, “can I travel?” has shifted back towards “how do I travel smartly?” creating an opportunity for brands to step in with guidance, reassurance, and value.
In periods of uncertainty, the role of trust becomes more critical than ever. Customers are increasingly leaning on expert advice, itinerary flexibility, and real-time support- areas where human-led decisions will take priority.
Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees.
Redion, formerly Europ Assistance, has been conducting annual Holiday Barometers every year since 2001. The survey, conducted by Ipsos, gathered insights from 26,000 respondents across 26 countries (Europe, North America, Asia, and Australia), offering a global snapshot of evolving travel behaviours—highlighting what’s changing, what’s trending, and what it means for Australian travellers.
Georgia Trainor
Marketing and Communications Coordinator
P: 0451 015 179
E: georgia.trainor@redion.com
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