Welcome to GULF ASSIST

A Europ Assistance Company

GULF ASSIST CO W.L.L. a Europ Assistance Company has been a trusted provider of Roadside Assistance, Travel Insurance, Home & Living and Customer care services across the Middle East. With a legacy over 30 years in the region. We have built a reputation for reliability, innovation, and excellence in service delivery.

Learn more

Travel with confidence

We watch over you wherever you go

For over 60 years, Europ Assistance has been dedicated to supporting travellers around the world, providing peace of mind and exceptional care for both people and their belongings, wherever their journeys may take them.

Learn more

You move.

We follow you closely whatever you drive.

From emergency roadside support—towing, fuel delivery, battery jumpstarts—to exclusive VIP services like taxi dispatch, airport drop-off, and routine maintenance registration, we’re here to keep your journey smooth, safe, and stress-free.

Learn more

Enjoy your home.

We keep everything running smoothly.

Whether you face home emergencies, appliance breakdowns, pest problems or more, we are here to help with qualified and specialized professionals readily available to assist you.

Learn more

Welcome to Redion

A new name for what we have already become.

We have spent years building a single global platform — 12,000 people, 190+ countries, one standard, one promise, one relentless commitment to care. Protecting the people who matter most to the world's leading employers and travel platforms.

Discover Who We Are

Welcome to Redion

You live, we care.

Today, the name finally catches up with the reality. This is more than assistance. More than insurance. Redion is a unified global care partner — built around the moments that define people's lives.

Our Vision & Values

Welcome to Redion

By your side. Always ready. Always on.

The future of care isn't drawn by geographies or service lines. It's defined by moments. By trust. By showing up when it counts — without hesitation, without exception.

Discover Our Story

Caring for the lives of our customers for 60+ years

Redion, formerly Europ Assistance and Generali Employee Benefits, brings together years of expertise to deliver a fully integrated global care platform. We combine assistance, travel insurance, and employee benefits to support people through life’s most stressful moments—with care you can rely on.

Learn more

We assist you in every moment of your life

Travel

Travel with confidence. We watch over you wherever you go. Redion supports travelers around the world, providing peace of mind and exceptional care for both people and their belongings.

Learn more

Mobility

You move. We follow you closely whatever you drive.
With services ranging from emergency assistance to routine auto care, Redion is able to deliver effective responses to all motoring and mobility issues.

Learn more

Home & living

Enjoy your home. We keep everything running smoothly. Whether you face home emergencies, appliance breakdowns, pest problems, environmental concerns, or more, we are here to help with qualified and specialized professionals readily availible to assist you.

Learn more

“We prove every day that we are the most reliable CARE company in the world."

Beyond the time and the tendances, we remain our global vision and mission unchanged. Anytime and anywhere we help our customers to solve difficult or stressful situations. We stand by our clients. Because care is our profession.

Antoine Parisi, Chief Executive Officer, Europ Assistance Group

190+

countries covered

With numerous partners and 57 assistance centers, our assistance teams benefit from the strength, reliability, and international reach a global company brings to the table. This position enables us to deploy our services to brand new markets at a faster pace.

Learn more

Welcome to GULF ASSIST

Travel with confidence​

You move.

Enjoy your home.

Welcome to Redion

Welcome to Redion

Welcome to Redion

Caring for the lives of our customers for 60+ years

We assist you in every moment of your life​

Travel

Mobility

Home & living

“We prove every day that we are the most reliable CARE company in the world."

Travel with confidence

We assist you in every moment of your life